Snack
Brothers Distributors to Sell New HEALTHYCAL+ Bottled Water
FITCHBURG, Mass., April 3, 2008 /PRNewswire-FirstCall/ -- Integrated
Pharmaceuticals, Inc. (OTC Bulletin Board: INTP) announced today that Snack Brothers Inc.,
a distributor servicing more than six hundred retail outlets including thirty schools and
two colleges in Eastern Ohio and Western Pennsylvania has agreed to carry the new mineral
enhanced bottled water: HEALTHYCAL+.
"We are very pleased to carry this new and unique beverage. It addresses
a product category that savvy buyers, both wholesale and consumer, want today -- a non-carbonated,
zero calorie, non-flavored drink that has substantial health benefits and tastes like pure
water. It's hydration plus minerals without sweeteners. Because it has 100% absorbable Calcium
and Magnesium in every bottle, we see the target market as primarily women and men 35 to
65 years of age, But, I also think it will be a big winner at schools we represent too. Great
tasting water with calcium for growing bones and magnesium for active bodies -- educators
and parents should embrace that," said Ed DeCeaser, president of Snack Brothers.
High demand for HEALTHYCAL+ water was anticipated. Numerous studies have addressed the health benefits
of calcium and magnesium in soft water, including recent reports by the American Society for Nutrition,
The World Health Organization and the US National Academy of Science. "We are thrilled to be the company
to bring this new, exciting water product to consumers," said Pete Featherston, president of IntePharm.
Every 20-ounce bottle of HEALTHYCAL+ is highly fortified with approximately
170mg of Calcium and 17mg of Magnesium plus electrolytes. HEALTHYCAL+ uses the power of IntePharm's
proprietary technology to fortify pure water with high amounts of minerals without altering
its taste. The minerals are 100% absorbable. Other foods and beverages can benefit too. "We
are doing this with pure water to demonstrate the power of our technology. Just imagine how
other food manufacturers, looking to distinguish themselves from competitors, can benefit
from this too," said Featherston.
Retailers and distributors interested in carrying HEALTHYCAL+ water
should contact the Sales Department at 978-696-0020 ext. 331.
About IntePharm
IntePharm is an emerging producer of specialty compounds for the
nutraceutical, pharmaceutical, and functional food industries. IntePharm processes are developed
using a comprehensive technology platform that combines metabolic engineering, cellular genetics,
advanced bioprocess engineering, and computer simulation science. The company owns numerous
patents, issued and pending.
Cautionary Statement - Forward Looking Information
This press release contains certain forward-looking information.
This forward looking information includes, or may be based upon, estimates, forecasts, and
statements as to management's expectations with respect to, among other things, the timely
delivery of manufacturing equipment, the issuance of permits, trends for the Company and the
bottled water and energy drink industries, progress in installation and operation of manufacturing
facilities, future production and sales volumes, availability of raw materials, future bottled
water prices, water treatment charges and the financial results of the company. For further
information visit http://www.intepharm.com
SOURCE Integrated Pharmaceuticals, Inc.
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